A global crisis can either paralyze your marketing or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on marketing (in some instances, stopping completely), while others are being more agile and coming up with interesting ways of engaging their audience during these difficult times.
While it is important to recognize the uncertainties and fears surrounding COVID-19, do not let this crisis paralyze you. You need to really understand your customers and act based on timely insights is key to navigating your way through this crisis both for your company.
Taking a wait and see and doing nothing could be the death or greatly hurt your business.